Building a New Website

Whether you’re starting a completely new endeavor, or have already been working for a while (but didn’t get around to the website part), we can help.

We all know that having a website is important for business–but let’s stop and say why.

  • A website lends your business credibility; clients are not as likely to give you business (or referrals) if you’re not online. The web has been a form of public presence for two decades, so you need to get with the times.
  • Websites contain information essential for buying decisions. If a potential client is curious, your website’s contents might give them the “push” that they need. Even if the info they need is just your address or your phone number.
  • Websites can extend (or even create) your branding image. Whatever makes you and your business unique, your website can and should reflect that. For new clients, you want them to feel like they “get you” before they step in the door; for returning clients, you want your website to remind them of what’s special about you.

How do I go about having a website built?

Come talk with us. Our process involves questions like these, more or less in this order:

  1. Tell us about you and your business. What’s your story? We want to know what you do, what makes you different from others, your history, your professional personality, et cetera.
  2. Why would you like to have a website built? There are plenty of good reasons, of course, but everyone comes with different needs.
  3. How do you imagine it looking, feeling, and functioning? This discussion could encompass everything from the pages you’ll need to the colors and styling you like most. We might ask you to dig through your bookmarks and show us something you really like (or really want to avoid).
  4. What’s your budget? Our model is small-business-friendly, in terms of costs, but we want to cram in as much horsepower as we can for the money. This will help us tell you what’s possible.
  5. What are your ongoing needs? Can the site sit for long periods without changing, or does it need consistent updates? Do you anticipate wanting to upgrade or expand functionality later? We ask (a) to make sure our build will accommodate future changes and (b) to see if your package should include any training or regular upkeep.

From there, it’s just one price quote, one look at the calendar, and one more phone call away from happening!

About how much will this cost, do you think?

We’ve put together a few sample packages/scenarios to give you an idea. Note that these are not guaranteed prices, only ballpark estimates. Every project is different, and the details can nudge the price up or down, depending.

Bare-Bones Package Nothin' Fancy


before any expenses

Simple is the name of the game for you. You only need a couple pages on your website and very few special features; tasteful design and a few words, little else. We’ll still take some time to nail down a design you like, and we’ll make sure the technical stuff in the background is taken care of, but this ain’t gonna be nothin’ fancy. (Errands Done by Jim is one such WMG-made website, the smallest we’ve ever done.)

'Holy Crap' Package For the truly serious


before any expenses

We pull out all the stops: custom graphics and logo work, animations, advanced modules for e-commerce and whatever else you want, tons of pages, the works. It will probably also include some on-call tech support for making post-launch changes and perhaps hands-on technical training. (Our most recent example would be the Williamsburg Gallery website, which has a very deep online inventory.)

A Word on WordPress

We build all of our websites using WordPress, and for good reason. To start big, it’s faster and less technical, and therefore cheaper. Enough said. But WordPress is also great because it’s user-friendly and it makes updates much easier; with a manually-coded website, making even small changes or additions requires you to pop the hood and lay out the tools, whereas WordPress just requires you to toggle a few switches.

We also love WordPress for websites like ours because it returns focus to the work that actually matters. The main force at work at Williamson Media Group is not technical minutiae; it’s people-positive creativity. WordPress lets us build really cool, really useful websites instead of getting stuck in the weeds. And once we’re done and the site is in your hands, WordPress does something else for you: it makes you and your business more self-sufficient. You don’t need to call a $100-an-hour programmer for changes; in many cases, you can do them yourself. Sounds good, right?

Remodeling an Old Website

What if I already have a website? Can you help?

Sure can! In addition to our original creations, we’ve done some renovations and re-creations for older websites (some of which desperately needed some love).

What’s the difference to y’all between building something new and renovating something old?

In practice, not much. In a sense, to remodel a site is to build it anew, especially if the site is particularly old or in need of attention. Some parts of remodeling are easier; clients already have content online, and they can often be specific about what they’d like to see in the reboot of their site. Some parts can be harder; there’s usually more technical shuffling required in the background, especially if the site was not originally built using WordPress.

How much do you charge for remodeling a website?

We start by asking what it would cost to build new, using the scale that went into the samples above. We then adjust down for whatever work is simplified by having an older site in existence. If, for instance, you wanted us to recreate an older site in WordPress, keeping it much the same with only a fresh coat of paint, it would be relatively inexpensive, since there’s less imagination required on our part.

But the more we have to change, retrofit, update, or otherwise improve, the more we consider it “new” and charge for accordingly. As with anything, you can always get in touch and ask us what we think.